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In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and various other realities about modern-day B2B advertising. We talk about just how the purchasing trip is now entirely fragmented as well as the manner in which community building can aid marketing professionals retake control

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and also other facts regarding modern-day B2B advertising. We discuss just how the buying trip is currently entirely fragmented as well as the manner in which community building can aid marketers retake control of the exploration a